OTB Strength, Inc.

Elevating Digital Credibility

When I began working with OTB Strength, the gym had a strong reputation in the strength and adaptive training community. Founder and Head Coach LJ Belsito is highly skilled and respected in his field. However, the gym’s online presence did not fully reflect that expertise.

The content was genuine and community-driven, but visually inconsistent and structurally unorganized. As a result, the digital presence lacked the professional polish that matched the quality of the work being done in the gym.

Through a collaborative refinement process, I focused on:

• Clarifying brand voice and positioning

• Establishing consistent visual templates

• Improving hierarchy and readability

• Organizing content into cohesive themes

• Strengthening profile structure and discoverability

The goal was not to change the heart of the brand, but to elevate how that expertise was presented.

Within the first month of implementation:

• +3,472% increase in accounts reached

• +348.6% increase in profile activity

• +358.3% increase in profile visits

• +24 new followers

More importantly, the account now reflects the professionalism, authority, and credibility that already existed offline.